Platform over platform


Everyone dreams of becoming a YouTuber.


I also wanted to run YouTube channel.


After contemplating on which topic to choose, I decided to make videos on  comparing similar idioms and expressions in my favorite foreign languages ​​(English, Chinese, Japanese and Korean). (Channel link)


I have uploaded videos for about 2 years from 2019, but it was not commercially successful. I didn’t have any regrets because I just did what I wanted to do, and although there are only a few people, it was a pleasure to see people commenting and interacting with them.


When I started, I only thought that I have to create all of my own content. Since every video has to be made with my own content, it will take much more time and effort.


However, I realized that there are a lot of channels that were not creating content by themselves, but were using other people’s input.


I really thought these were brilliant ideas.


1) Channels interviewing successful people (e.g. Shin Saimdang, Writer Kim)

2) Channels introducing all occupations in the world

3) Channels introducing the recent status of famous people in the past


One thing in common is that these channels utilize other people’s idea and input. The advantages of these channels are that


1) You do not need to put in effort to create the content all by yourself (of course, you will have to thoroughly prepare for interviews and edit videos, but that’s it)

2) As the platform grows, more and more people would like to publicize themselves, and the platform gets bigger as it reaches out to more people


I define these sort of content makers as platform over platform. YouTube is a well-established platform for videos. And these creators are running another platform on top of it.


Korean article can be found here.



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